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Thoughts Behind The Scenes - What inspired us to this Summer collection...


When creating this Summer Collection we sat back and thought what kind of staples we’d want to wear comfortably every day - and take on all our trips. 

Pieces that stand out, but are laid back at the same time.

puffy shirt


Our aim is to make every day staple pieces with a twist.

Forever pieces for our wardrobe that can be inter combined or  paired with most things that we already own.

Pieces that take you from day to night with ease.

Effortlessly chic.

 mimi elashiry

The colours  we chose make us happy, reminding us of summer holidays and ice cream and still go with almost everything.



We hope you love what we came up with as much as we do.


To make this collection as wearable as possible for everyone we’ve added a couple of customising options.

First one is the option to alter the hem of our Gerald shorts to your desired length.

Second one is a little surprise for Christmas time - we’ll be offering some customised little embroidery details on our Sybil shirt -stay tuned for more.




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